Choosing the right set style for a video production allows the target audience to connect with your story and understand the message being shared. You can work with a video production company so that the set design matches the director’s vision and objectives. Here are a few ways to choose a set design for video production:
Understand the Production Goals
Before choosing a set design, taking time and understanding what the video intends to achieve is beneficial. If it’s a testimonial video, it reflects customer experiences and satisfaction, building trust and credibility for a brand or product. Marketing videos showcase the benefits of products and services to enable customers to engage them. Training videos should be casual but professional while passing on key information. Production goals can also concentrate on the audience’s interests, cultural preferences, and age characteristics.
Match the Script and Storyline
To help bring the script to life, the set design should match the message you’re trying to convey in your video. This means that the environment aligns with what’s happening in the video so that the audience finds it relevant. Corporate content can include a professional office setup with organized furniture and neutral walls. When promoting lifestyle videos, soft furniture, warm lighting, and natural décor help viewers imagine such products in their homes. An experienced video production company also helps you determine when the story takes place, whether past, present, or future, to create an authentic look.
Include the Company Branding
Incorporating branding in a set design allows the video to reflect the company’s identity, which helps customers remember and recognize your offerings. A qualified production team chooses brand colors that can manifest in the video’s furniture, props, or backdrops. Adding branded visuals, like posters or banners, helps make the design more natural. During this process, logos are added to objects like mugs, notebooks, or digital screens featured in the scene. To create a unified message, specialists can also use branding in the set design, similar to those on company websites and social media.
Assess the Lighting Needs
The right lighting sets the mood, enhances visual quality, and makes the content look more professional. You can choose either natural or artificial lighting for your set design to enhance it and create appealing videos. If you want to create a soft and unique appearance for outdoor or lifestyle videos, natural light is a good option. For studio shoots and corporate videos, artificial illumination allows you to control tone, brightness, and direction. To balance the scene, natural and artificial lighting can be used, with sunlight being the primary source. Before filming, test how the lighting appears on the camera to avoid poor-quality content.
Work With a Video Production Company
The right set design complements a story and keeps the audience wanting to know more about your products and services. Understanding the goals of your video will help the production company choose the right set pieces, lighting, and script. To get practical and aesthetic results, hire a video production company today.